Leading Change

Welcome to Maxus Mexico

Find out more

Latest Work

Read all case studies

Latest Posts

Programmatic: guilty until proven innocent?

Programmatic: guilty until proven innocent?

Programmatic: guilty until proven innocent?

By Rob Norman Group M's global chief digital officer

This article originally appeared on Campaign Live. The digital advertising charge sheet: 1. Advertising can’t be seen, at least not by humans. 2. A huge amount of impressions are fraudulent 3. Many actual impressions occur…

Story time: Instagram opens up new feature to brands

Story time: Instagram opens up new feature to brands

Story time: Instagram opens up new feature to brands

By Maxus Global 

According to Facebook, over 150m Instagrammers use Stories daily across the world. This is almost the same number of users that the entire Snapchat app hit in December 2016 (161m). The new feature is therefore…

Latest posts